\documentclass[12pt]{article}

\usepackage{geometry}
\geometry{verbose,letterpaper}
\usepackage{movie15}
\usepackage{hyperref}
\usepackage{graphicx}

\begin{document}

This is really cool.

\vfill 

\begin{center}
\includemovie[
  label=test,
  controls=false,
  text={\includegraphics[width=4in]{image.pdf}}
]{4in}{4in}{test1800.mp4}

\movieref[rate=3]{test}{Play Fast}
\movieref[rate=1]{test}{Play Normal Speed} 
\movieref[rate=0.2]{test}{Play Slow}
\movieref[resume]{test}{Pause/Resume}
\end{center}

Really cool.

\vfill 
\end{document}